3月5日，郎酒股份总司理汪博炜受邀出席第45届全国告白大会中国品牌盛典。在盛典现场，汪博炜总司理以中英双语的形状，围绕中国「郎」字故事、郎酒的传承与转变、效能与变革、青花郎「7+20」的时辰价值，向海表里品牌代表、群众学者进行关注共享，更竭诚但愿郎酒行为中国白酒品牌代表，能与威士忌、白兰地等其它烈酒品类，一同服务全全国花消者好意思好生存。

汪博炜的「郎故事」，将中国传统文化代表之一的白酒，以流利的双语抒发展咫尺国外舞台，不仅将中国的「经典、传统」与全国的「前卫、当代」无缝接轨，更展现了新一代郎酒东谈主面向改日，走向全国的时期幽闲与自信。

以下为演讲全文（选录）：

尊敬的诸君宾客，女士们，先生们：

行为郎酒的总司理，今天我格外庆幸能与华为、飞鹤、恒源祥等宽阔优秀中国品牌一谈来到槟城，见证全国告白节的盛典，见证品牌的力量。

Dear Ladies and Gentlemen，Good evening. As the CEO of LANG JIU， it is my honor today to join HUAWEI， FEIHE， HENGYUANXIANG and many other great Chinese brands here， at Penang， in attending this inspiring award ceremony， witnessing the power of brands.

郎酒是一个中国白酒品牌。「郎」字在中中文化中，具有格外好意思好的寓意。「郎」字等于「男东谈主」，「好男东谈主」。母亲亲切地叫她的男儿「儿郎」，「郎」；妻子亲切地名称她的丈夫「郎君」，是「郎」；男东谈主走上宦途，为官造福一方庶民，官拜「侍郎」「中郎将」，依然「郎」。是以「郎」是一个千里淀中中文化的好意思好品牌。咱们这一代东谈主有热烈的时期职守与服务，去把「郎」这个品牌越作念越好，面向改日，走向全国。

LANG JIU is a Chinese liquor brand. The character「郎」in Chinese culture carries a very positive connotation. 「郎」is equivalent to「man」， a 「good man」. A mother or a wife will call her son or husband 「LANG」 as a term of endearment. When ordinary men rise through the ranks to become officers or governors， we will call them 「LANG」 as a term of respect. The character 「LANG」has countless good meanings that it is our company’s responsibility and mission to make our brand 「LANG」 an embodiment of these good meanings. We will work hard to build up our 「LANG」， so it will be ready to face the challenges of the future， in a global market.

白酒是一个传统得不成再传统的产业。咱们郎酒这家企业，却一直在传承中守正转变。咱们传承的是千年工艺，是工匠精神，是时辰的价值。同期，咱们握住转变。咱们率先用全国的眼神来看待白酒，以面向改日的精神来指点服务，咱们要让传统的中国白酒走向当代化，愈加前卫，最终走向全国。

Baijiu is a very traditional industry. Our company， LANG， has always been upholding traditions while innovating. We inherited traditional craftsmanship， the spirits of artisans， and the value of time. At the same time， we continuously innovate. We take on a global perspective and guide our works with a forward-looking approach. We aim to modernize traditional Chinese Baijiu， making it more fashionable and ultimately taking it to the world.

具体来说，一座郎酒庄园是郎酒东谈主最大的转变。郎酒，竖立起了全国上第一座白酒酒庄，亦然全国上惟逐个座「大而好意思」的白酒酒庄。这座庄园占地10泛泛公里。哪里充满了白酒艺术，广州银行神秘顾客公司建筑艺术、体裁艺术、陶瓷艺术以过火它跨界的艺术，这些艺术和郎酒的品牌故事牢牢交汇在一谈。这等于郎酒的匠心开创——郎酒庄园。

Langjiu Estate is the greatest innovation of our people. Langjiu has established the world's first baijiu estate， and it is also the only 「grand and beautiful」liquor estate in the world. Langjiu estate covers an area of 10 square kilometers. It is filled with art of liquor， art of architecture， art of literature， art of ceramic， etc.， all interwoven with the brand story of LANG. Langjiu Estate is without a doubt the manifestation of our innovation.

今晚，咱们诸君嘉宾品鉴的是郎酒旗舰居品——青花郎。它是7年的主体基酒，和20年的陈大哥酒尽心勾调而成。时辰的价值尽在这杯酒中。提到白酒，在座的诸君许多皆会联念念到进口时相当凸起的香气。而咱们青花郎，酒体具有丰富的档次，更多特色在中后段，后味十分甘醇，品味相当悠长。这是独到的郎酒滋味。

Tonight， the flagship product we all will be tasting is LANG JIU’s Qing Hua Lang. It is made with a base liquor aged for 7 years and blended with 20-year aged liquor. The value of time is contained in every glass we taste. People often think of Chinese Baijiu as having a particularly fragrant aroma up front， with the aroma very prominent in the beginning. Our Qing Hua Lang， on the other hand， stands out with flavor hitting towards mid-late stage， leaving a lingering mellow yet fragrant aftertaste. You can taste the richness and complexity of the liquor， with its smooth long finish. This is the unique flavor of LANG.

2、发现问题和改进机会:通过神秘顾客的调查，餐厅可以发现服务瑕疵、员工行为不当或其他问题。这些问题的及时发现和解决可以帮助餐厅改进运营，提升服务质量，提供的顾客体验。

与满足自身生存需要的消费相比，现阶段的珠宝消费动力多属于“自我犒赏”的享乐型消费、“婚庆/赠礼”的社交型消费和“保值增值”的投资型消费，因此珠宝门店销售人员能否提供满足顾客期望的产品和服务是能否提高品牌竞争力的重中之重。

今天授奖（注：指45届全国告白大会中国品牌盛典）的主题是「中国品牌 传递正能量 让全国更好意思好」。在槟城，咱们看到中国和马来西亚越来越时时的经济文化换取行动。在这些换取行动中，白酒等于赓续物。不管是精采的商务换取，依然民间的文化换取，咱们皆需要通过白酒送去一份礼节，一份尊重，一份祝颂。陪同一带一齐的程度，中国和全亚洲，全全国皆会有更多的换取，更深的赓续。咱们但愿郎酒粗略陪同更多的跨区域，跨国度，跨民族间的换取，为他们送去祝颂。咱们但愿郎酒粗略融入全全国更多花消者的好意思好生存。咱们但愿郎酒，行为白酒品类的一员，粗略加入威士忌、白兰地的宽阔品牌，一谈面向改日，走向全国。

The theme of today's awards ceremony is 「Chinese Brands Transmit Positive Energy to Make the World a Better Place. 」 In Penang， increasingly frequent economic and cultural exchanges are taking place between China and Malaysia. Baijiu serves as a connector in these exchanges. Whether it is formal business exchanges or informal cultural exchanges， we need baijiu to convey etiquette， respect， and blessings. With the progress of the Belt and Road Initiative， countries all over the world will experience more exchanges and deeper connections with each other. We hope that LANG JIU can be part of this cross-regional， cross-national， and cross-ethnic exchanges and enjoyed by consumers worldwide. We hope that LANG JIU， a brand of the baijiu category， can join the ranks of whisky and brandy brands in embarking on a global journey.

我念念，这些等于郎酒行为一个中国品牌，能让全国更好意思好而传递的少许点正能量。

I believe these are the bits of positive energy that LANG， as a Chinese brand， transmits to make the world a better place.

谢谢！

Thank you.神秘顾客新闻